After analysing your data and market potentials, we develop feasible and success-orientated concepts for them in different set-ups. We offer 3 options for this:
If you first want to gain a deep understanding of the market situation for your brand, we will prepare a feasibility study for you, which includes a specific market entry proposal. This analysis is carried out according to our common guidelines by a Ginius partner company in China since a lot of the relevant data cannot be obtained outside China. Ginius Partner guarantees the absolute realism and quality of the analysis.
Even a smaller budget is not a big problem. You give us a possible investment volume and we initiate appropriately adapted, consistent and sound research. Together with you, we draw the appropriate conclusions and initiate actions based thereon.
Do you want to enter the Chinese market but the promising product is not yet tailored to the requirements, does not even exist yet, or you only have an outline? In the first case, we create it with you on the basis of the existing portfolio; in the second case, we provide you with support in developing it to the end, ideally congruent with marketability. We then test the product, packaging, marketing strategy, price point, claims – in short, all the launch criteria directly on the market in our own shops and determine any optimisation potential. The advantages are clear: the brand does not “burn” money by offering the product widely on the existing market. It is properly developed and broadly accepted right from the beginning; in other words, it is successful and earns money.