Market Entry Strategy

Become familiar with China’s markets, see China’s potential.

GINIUS PARTNER | Market Entry Strategy
Ginius Partner continuously analyses and updates all developments and changes on the Chinese market. We evaluate potentials through to the (partly canton and region-specific) income developments of the population or industries with general or increased investment needs. We help you identify your target market in China with this ingrained knowledge. This includes a comprehensive market analysis that identifies growth potential, customer profiles, competitive levels, economic variables and investment situations. We use this to formulate the market entry strategy, market adaptation strategies for established brands, work out USP’s and your company’s resulting brand positioning together with you. Moreover, we also take care of market-appropriate product design, promising pricing and the online channel strategy. We use every possibility, see and establish opportunities and act in an optimally rational manner – these are the key components of our services.